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You need more than a designer or coder, you need a marketing professional.
Across the board marketing involves more than just making certain print and web look the same. From multimedia to usability...
Good web design means good web usability.
There's no need for a separate UI/UX designer when a good web designer knows how to best structure a website for maximum usability. Need a search engine specialist? Not always. A good web designer can distill web content with an eye to meaningful SEO context...
Create content once, deliver it to all devices and audiences.
The key to successful marketing is the ability to utilize all your resources efficiently. A good designer is also a good production coordinator...